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“Shot entirely on iPhone 15 Pro Max, ‘Little Garlic’ is a moving film about finding your true self. You’ll marvel at the story, the beautiful cinematography, and the endless possibilities of iPhone,” said the CEO of Apple, Tim Cook. Apple also released a behind-the-scenes video, revealing how the crew made the Chinese New Year film Now in its seventh year, the 15-minute spot comes from creative agency TBWA\Media Arts Lab Shanghai.. To mark the year of the dragon, Apple is telling a poignant story for Chinese New Year that Apple's Chinese New Year Film Is a Nostalgic, Musical Love Story Digital Ad Creative Benchmarks for 2025 Wednesday, January 29, 2025; Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc Webb as director and tells the story through the lens of an iPhone 15 Pro Max. For seven years now Apple has celebrated Chinese New Year with a Shot on iPhone film. Previously these shorts have centred around themes of home, family, and reunions. This year, for the Year of the Dragon, the film features family bonds but also tells the story of a young girl called Wei on a journey of “self-discovery in pursuit of life in Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWAMedia Arts Lab Shanghai, that sends a poignant message spanning far beyond China. During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how Apple shared three new videos on Sunday, showcasing the new Vision Pro, its annual Shot on iPhone Chinese New Year short film, plus an ad for Ceramic Shield on the iPhone 15. “Apple Vision Pro is here. Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible,” says Apple. Apple digs into the anxieties around identity in the social media age in a compelling short film for Chinese New Year—the seventh straight year it’s created a long-form ad for the holiday Apple’s Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears. The 18-minute spot, directed by Peng Fei, follows a young performer as he prepares backstage for a big This year’s Chinese New Year, based on a lunar cycle instead of the solar Western calendar, is Feb. 12. In the Chinese zodiac, 2021 will be a Year of the Ox, specifically the metal ox. The set consists of a old Shanghai alleyway and a dusty apartment that looks nothing like the the modern flats most Chinese iPhone owners live in. Apple published the ad in time for Chinese New For many around the world, Lunar New Year, or the Spring Festival, is one of the most important, celebrated days on the calendar. It’s a time for feasts, family, fireworks, and, of course, music. Whether they’re performed by drumming and dancing troupes on the street, or enjoyed in the comforts of home, these traditional songs can evoke Apple aims to prove that its iPhone 11 Pro is capable of creating an epic, Hollywood-style film in this year's spot for Chinese New Year. The company tapped a Hollywood director, Theodore Melfi This year’s 23-minute short film "The Comeback" has been directed by director Zhang Meng 张猛 and shot on the iPhone 13 Pro for Chinese New Year 2022, the year That’s the situation a stuntman and aspiring filmmaker finds himself in as we open on Apple’s Chinese New Year ad, marking the fifth year the brand has launched an artistic spot celebrating Watch Apple’s heartwarming Chinese New Year film below. “Shot entirely on iPhone 15 Pro Max, ‘Little Garlic’ is a moving film about finding your true self. You’ll marvel at the story, the beautiful cinematography, and the endless possibilities of iPhone,” said the CEO of Apple, Tim Cook. As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years as we celebrate the best work from the festive period Apple - Chinese New Year - I Made a Mixtape for You. This Canadian Province Bucked Tourism Ad Trends by Celebrating Its People. 27/01/2025. 103. 0. ALL THEIR NEWS. Apple has launched its 2020 Chinese New Year ad – following up last year’s acclaimed CNY film “The Bucket” is an 8-minute film called “Daughter” which was “inspired by true stories about three generations of women uniting over the holiday despite their differences.” Listen to the Traditional Chinese New Year Essentials playlist on Apple Music. 68 Songs. Duration: 3 hours, 21 minutes.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
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