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Usher in the Year of the Dragon with a story about a young girl who has a special shapeshifting ability. Together with Director Marc Webb, Apple brings you t Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc Webb as director and tells the story through the lens of an iPhone 15 Pro Max. Apple's latest Chinese New Year campaign, a tradition now in its seventh consecutive year, presents an evocative film shot solely using the iPhone 15 Pro Max. The narrative titled ‘Little Garlic’ is directed by the acclaimed Marc Webb and features a stellar cast, including Chinese star Fan Wei. “Shot entirely on iPhone 15 Pro Max, ‘Little Garlic’ is a moving film about finding your true self. You’ll marvel at the story, the beautiful cinematography, and the endless possibilities of iPhone,” said the CEO of Apple, Tim Cook. Apple also released a behind-the-scenes video, revealing how the crew made the Chinese New Year film The Chinese New Year is on January 22nd. To celebrate the Year of the Rabbit, Apple published a Shot on iPhone 14 Pro campaign that tells the story of a young man, his love for opera, and the Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWAMedia Arts Lab Shanghai, that sends a poignant message spanning far beyond China. During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how Award winning director Peng Fei and director of photogrpahy Luo Dong used only iPhone 14 Pro and iPhone 14 Pro Max, no fancy lenses or additional heavy-duty equipment to shoot this nearly 18-minute-long heart-warming Chinese New Year film. For the sixth year, Apple has a new ‘shot entirely on iPhone’ film for this time of the year. Apple has launched its seventh annual film celebrating Chinese New Year with a Shot on iPhone cinematic creation. Done in collaboration with TBWA\Media Arts Lab Shanghai, the 15-minute film called “Little Garlic” was directed by Marc Webb, and welcomes the year of the Dragon with the story of a young girl battling insecurities about her broad nose – which her grandpa lovingly calls Last year’s film was a fairytale about a shapeshifting girl that addressed Gen Z insecurity, while the 2023 version explored the history of Chinese opera. Apple Intelligence Debut Ads Save Bella For Apple, which consistently produces cinematic efforts like 2022’s “The Comeback” campaign, the Chinese New Year is a chance to to connect the brand with notable Asian talent. Last year From “The City” by Apple. Although not a Chinese New Year ad campaign, in 2017, Apple released “The City” which features a young couple wandering around Shanghai, taking pictures as they eat noodles, visit the aquarium while using the iPhone 7 Plus’ portrait mode. The message “focus on what you love” is clear in this 71 seconds Apple's Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears As part of the years-long Shot on iPhone campaign, the ad was filmed entirely with an iPhone 12 Pro Then you've got time to hit the washroom, grab some snacks, make yourself comfortable, and watch 'The Comeback', Apples's Chinese New Year film. Created by TBWA Media Arts Lab Shanghai and directed by Zhang Meng, the 23-minute film is not only shot on iPhones (13 Pro and 13 Pro Max, Ad Nut is told) but is also about the making of a film that's The campaign marked Apple's eighth film for Chinese New Year, celebrating the holiday with users around the world. The film from TBWA\Media Arts Lab Shanghai follows the complexity of dating culture and the weight of traditional expectations. Titled ‘Little Garlic,’ Apple's much-awaited Lunar New Year film is directed by the acclaimed Marc Webb and features a stellar cast, including Chinese star Fan Wei. The 15-minute film, created by TBWA Media Arts Lab Shanghai, delves into the universal theme of overcoming insecurity, particularly resonating with Gen Z in China. Campaign: ‘I made a mixtape for you’ Brand: Apple iPhone 16 Pro Agency: TBWA Media Arts Lab Shanghai. The eighth Apple iPhone film for Chinese New Year is directed by Michael Gracey whose filmography includes The Greatest Showman and the recent Robbie Williams biopic Better Man. A heartwarming tale steeped in 90s nostalgia. The Apple Chinese New Year campaign was a great example of how companies can use storytelling and special edition products to celebrate and promote the holiday. By releasing a heartwarming and entertaining film and by offering limited edition products, Apple was able to create a sense of excitement and anticipation for the holiday, and it was Chinese New Year officially began on February 5th, this year, it's the year of the pig. A lot of companies jumped into this holidays with creative campaigns, one of them being Apple. Apple’s Chinese New Year tradition continues‘Though the Five Passes’ is this year’s Chinese New Year film shot on the latest Apple iPhone (iPhone 14 Pro).A The ‘I Made a Mixtape for You’ campaign marks Apple’s 8th film for Chinese New Year. The film is directed by Michael Gracey, director of ‘The Greatest Showman’. The film from TBWA\Media Arts Lab Shanghai follows the complexity of dating culture and the weight of traditional expectations.
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Photos from events, contest for the best costume, videos from master classes.
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