Apple has made a tradition of inviting famous directors to make a short movie each year for Chinese New year, shot on iPhone.In 2021, a Chinese New Year lege This year’s 23-minute short film "The Comeback" has been directed by director Zhang Meng 张猛 and shot on the iPhone 13 Pro for Chinese New Year 2022, the year Apple has made a tradition of inviting famous directors to make a short movie each year for Chinese New year, shot on iPhoneIn 2020, a short movie about thre Apple likes to celebrate the Chinese New Year with a specially-commissioned Shot on iPhone video, and an unofficial copy of this year’s short film has been posted ahead of the official reveal Apple captured a film on their iPhone for Chinese New Year called “I Made a Mixtape for You” displaying love in its idyllic form derived from the 90’s. Apple has consistently launched videos during the year for its ongoing campaign called “Shot on iPhone” displaying the potential of the camera system of their iPhone. Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc Webb as director and tells the story through the lens of an iPhone 15 Pro Max. Of course, a behind the scenes video is included as well for the Chinese New Year video. “Go behind the lens of iPhone 15 Pro Max with Director Marc Webb and learn all about the special tricks and techniques behind Apple’s latest Chinese New Year film,” says the company. Watch it below: Apple also released a behind-the-scenes video, revealing how the crew made the Chinese New Year film happen. The video highlights the features and abilities of the iPhone 15 Pro Max, such as the stabilisation in Action Mode and its optical zoom. This Chinese New Year, join director Zhang Meng to reveal the magic of iPhone 13 Pro. Explore cinema-quality features of iPhone and a few simple filmmaking techniques behind the scenes of Apple Apple and director Peng Fei come together to reinvent the renowned Chinese Opera “Through the Five Passes”,” explains the iPhone maker. Apple CEO Tim Cook first shared the video on the Chinese social media network Weibo earlier on Thursday morning (via 9to5Mac). The videos have now been uploaded to the official Apple YouTube channel. 3. Panda Express 2025 Lunar New Year Film: The Invitation. Experience the warmth and joy of the Lunar New Year through one family’s tradition in this delightful short film. Every year, Apple releases a short film for Chinese New Year that is shot on their latest iPhone, and every year I look forward to the story that is created. This short for 2025 is called I Made a Mixtape for You. Apple’s description: Meet Wei. While traveling home for Chinese New Year, he discovers his parents’ ‘90s mixtape. In line with the video, Apple CEO Tim Cook posted the short film on Weibo to make the Chinese New Year, which takes place on January 22. As a company, Apple released a limited edition ‘Year of the Rabbit’ AirPods Pro with a Year of the Rabbit engraving on the charging case. The box the AirPods Pro comes with sports the same image in red print. Apple celebrates Chinese New Year with I Made a Mixtape for You, a nostalgic short film showcasing the cinematic power of the iPhone 16 Pro. Step into the ’90s this Lunar New Year with Apple’s ‘I Made a Mixtape for You’, a nostalgic love story captured entirely on iPhone 16 Pro. Apple has shared a special video to celebrate the Chinese New Year. The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away In 2021, Apple released a 12-minute video shot on the iPhone 12 Pro Max that put a modern spin on the classic Chinese legend of the monster Nian. The Chinese New Year starts on Tuesday, February 1 Then you've got time to hit the washroom, grab some snacks, make yourself comfortable, and watch 'The Comeback', Apples's Chinese New Year film. Created by TBWA Media Arts Lab Shanghai and directed by Zhang Meng, the 23-minute film is not only shot on iPhones (13 Pro and 13 Pro Max, Ad Nut is told) but is also about the making of a film that's Apple’s Chinese New Year tradition continues‘Though the Five Passes’ is this year’s Chinese New Year film shot on the latest Apple iPhone (iPhone 14 Pro).A Happy Chinese New year 2022! Prepare for the most beautiful holiday celebrated all around the world. Welcome the Year of the Tiger with the beautifully decorated home screen of your iPhone with amazing ornaments and backgrounds. Download “Chinese New Year Wallpapers – Year of Tiger 2022” and let the celebration with people you love begin! Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWAMedia Arts Lab Shanghai, that sends a poignant message spanning far beyond China. During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how
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