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To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our Lunar New Year 2024 collection. The collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon. The Chinese actors are captured in bold red outfits, seeing Burberry reimagine Lunar New Year staples with warped check prints. Take a closer look at Burberry’s Lunar New Year campaign in Courtesy of Burberry, featuring Tang Wei Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house ambassadors and actors Tang Wei and Chen Kun from the campaign, photographed in the streets Burberry’s Lunar New Year campaign is also a strategic move in the ever-evolving Chinese luxury market. While the brand experienced strong initial growth in the first half of 2023, a dip in sales in the second quarter highlighted the importance of catering to the changing preferences of Chinese consumers. Burberry unveils 2024 Lunar New Year campaign. Burberry unveils 2024 Lunar New Year campaign. Region: Singapore. Change . Philippines Thailand Malaysia Singapore Hong Kong In honor of the year of the dragon celebration, Burberry has unveiled its 2024 Lunar New Year campaign and collection. See Also: 100 Years Later, Burberry's Iconic Trench Coat Continues To Evolve. WIth vibrant reds, prints and seasonal houndstooth, the line includes classic silhouettes with new fresh looks, hats, scarves and new eyewear. Burberry Lunar New Year 2024 Campaign Pin Dressed in red, Alex Schlab dons a tartan scarf and mesh sweater for the Burberry Lunar New Year 2024 campaign. Photo: Ryan McGinley / Burberry. At the heart of the advertisement lies the Burberry Chinese New Year capsule collection, a wardrobe of sartorial pieces that reimagine the brand’s heritage The Chinese market and Chinese shoppers abroad are hugely important to Burberry and honouring the Year of the Snake, it has introduced a capsule collection and a collaboration with the Chinese artist Qian Lihuai. Burberry. Qian Lihuai is one of the most influential bamboo-weaving artists in China and given that weaving is “intrinsic to Burberry brand ambassadors Chinese actor Tang Wei and actor, singer, producer Chen Kun, along with models He Cong, Wang Xiangguo and Alex Schlab, front the Burberry Lunar New Year 2024 campaign. The Burberry Prorsum knight rides on every piece, and has not been replaced in this Year of the Dragon. The Chinese celebration images were lensed by Burberry’s first-ever Chinese New Year ad campaign hit the headlines this month, featuring actresses and brand ambassadors Zhao Wei and Zhou Dongyu. Many have noted how it reflects the brand’s Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period. The campaign, shot and directed by photographer Ethan James Green, stars Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu, who make their Burberry campaign debut. Carina Lau stars in Self-Portrait's Lunar New Year campaign. Credits: Self-Portrait. Actress Carina Lau returned for Self-Portrait’s 2025 Lunar New Year campaign, captured by Feng Li, who rooted the storyline in memories of growing up with Hong Kong TV dramas. As such, the campaign, set in two acts, pays homage to those stories. This year, we have a special reunion through this Chinese New Year campaign, which pays homage to mother nature,” Liu writes about the project on Instagram. Related: Liu Wen Stuns for Chanel ‘Colours of Chanel’ Makeup. Burberry Chinese New Year 2021 Campaign Liu Wen and Wang Xiangguo front Burberry Chinese New Year 2021 campaign. The campaign highlights the collection in classic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new a new colour way of the Olympia bag. A limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Ox Burberry’s first-ever Chinese New Year ad campaign hit the headlines this month, featuring actresses and brand ambassadors Zhao Wei and Zhou Dongyu. Many have noted how it reflects the brand’s high-fashion, luxury aesthetic and celebrates the traditional values of family and community that underpin the Chinese New Year celebration. BURBERRY Burberry brand ambassador Zhang Jingyi stars in Burberry’s Chinese New Year campaign. Bamboo weaving is indeed a timeless craft—just ask renowned Chinese artist Qian Lihuai, whom Burberry has collaborated with for its festive campaign marking the Year of the Snake. Tang Wei, Chen Kun Feature in Burberry’s Lunar New Year 2024 Campaign. He Cong, Wang Xiangguo and Alex Schlab were photographed alongside the brand's ambassadors in Chengdu, China by Ryan McGinley. Burberry's new 2020 campaign. Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout. Burberry's "TB" Monogram Grows Bunny Ears for Year of the Rabbit 2023 Collection: Spotlighted in a campaign that encourages one to find confidence, passion and creativity.
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Photos from events, contest for the best costume, videos from master classes.
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