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Chinese New Year marketing campaigns remain a key platform for brands to engage with Chinese consumers, blending tradition with innovation. Nike’s “Year of the Snake” campaign, Lingering Grace, Leaping Dreams, highlights the snake’s agility and wisdom, while the “Year of the Mamba” series honors Kobe Bryant’s legacy and Chinese Origins of Chinese New Year. Chinese New Year has a history dating back over 3,000 years. Its roots can be traced to ancient agricultural and mythological practices in China. The festival’s timing is determined by the lunar calendar, typically falling between January 21st and February 20th. The videos and posts were shared widely on social media and other online platforms, and they helped to increase the visibility and reach of the campaign. Chinese New Year Campaign Car Company Geely. In 2012, Chinese car company Geely launched a campaign that used augmented reality technology to bring Chinese New Year symbols and traditions to life. Lee Kum Kee launched a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of Asian sauces and seasonings partnered with DDB Group Hong Kong to promote its brand on a global stage, highlighting the universal power of togetherness This professional campaign titled 'Brand-new Chinese New Year campaign 2025' was published in Italy in January, 2025. It was created for the brand: Gucci, by ad agency: Gucci Creative Team. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 days ago. Coca-Cola dragon-themed branding campaign for 2024 . 5 Chinese New Year Marketing Campaign Strategies For 2024 1. Cultural Representation in Branding. The best Lunar New Year campaigns start with a local perspective. As a foreign brand, you must remember that how this holiday is celebrated in China differs from the rest of the world. Here are the top strategies for Lunar New Year campaigns that can help your business stand out, resonate with consumers, and boost sales. 1. Offer limited-edition items. Start your Chinese New Year marketing campaigns by adapting your products to align with the event's themes. McDonald’s partnered with the Shanghai Animation Film Studio to launch two Chinese New Year hamburgers, with a Chinese ink wash painting animation video. It usually takes ages to shoot an ink and wash painting animation, with, there being only 4 completed ink wash painting animations in China so far, due to its labour-intensive format. Chinese New Year 2021 Ads Coca-Cola – CNY Confessions. Coca Cola’s Chinese New Year ads are now something of a tradition and tap into the brand’s talent for storytelling. For 2021, they focused in on what many brands had picked up on – the fact that Covid 19 had taken away something that many people – young people in particular The holiday season continues into 2024 with Lunar New Year and Chinese New Year. These events are on the retail holiday calendar in January and February, and in 2024, celebrations start on Saturday, February 10. Lunar New Year, an annual two-week festival that marks the end of winter and the start of spring, is celebrated in multiple Asian This year’s campaign tells the story of a young girl, Little Garlic, who learns to conquer her insecurities during the Chinese New Year celebrations. Directed by Hollywood filmmaker Marc Webb and featuring Chinese star Fan Wei, the film masterfully combines emotional storytelling with the technological prowess of the iPhone 15 Pro Max. RHB Bank's campaigns are known to be tear-jerkers and champions of inclusivity. It's the overarching theme again this Lunar New Year. Conceived and created by creative partner FCB SHOUT, the film tells the life story of Beatrice Leong, an autistic rights activist and filmmaker who only found out she is autistic when she was in her 30s. This professional campaign titled 'Chinese New Year 2021' was published in China in January, 2021. It was created for the brand: adidas, by ad agency: Hypemaker. RALPH LAUREN Ralph Lauren unveils its latest collection in celebration of Chinese New Year. Ralph Lauren encapsulates the Year of The Snake in one word—classic.For this festive season, the luxury brand introduces a specialised collection of curated premium pieces including polo corduroy shirts, cable knit sweaters, and tailored blazers. Coca-Cola has launched its Chinese New Year campaign, ‘CNY Confessions’, based on some real-life stories exploring the meaning of Chinese New Year, in a world that changed with the pandemic. Advertising around Chinese New Year and Lunar New Year is important in order to make the most of festive seasonality and the potential increase in shopping interest. Creating a holistic marketing strategy, analysing retail event insights, crafting social media ads and other festive marketing ideas are ideal places for you to get started. Louis Vuitton celebrates Lunar New Year with a new campaign film directed by Roman Coppola and starring Chinese actress Zhou Dongyu. Taking a similar point of departure as Coppola’s recent Holiday campaign film for the maison, the short film begins with an iconic piece of Louis Vuitton history, a suitcase. Gucci celebrates connection and transformation in the Year of the Snake with the campaign for its Lunar New Year 2025 collection. The house’s creative director Sabato De Sarno continues to team with art director Riccardo Zanola. This CNY campaign for EV brand Polestar we created a CNY plays on the sheer volume of waste from Chinese New Year decorations. Promoting zero-waste, it created the world's first red envelope that literally disappears after use, inspiring celebrating by doing ‘more’ with ‘less’, without sacrificing festive spirit. From “The City” by Apple. Although not a Chinese New Year ad campaign, in 2017, Apple released “The City” which features a young couple wandering around Shanghai, taking pictures as they eat noodles, visit the aquarium while using the iPhone 7 Plus’ portrait mode.
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Photos from events, contest for the best costume, videos from master classes.
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