. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chinese new year campaign chinese new year envelope name

chinese new year campaign chinese new year envelope name

Our favorite 2025 Chinese New Year marketing campaigns 1. Nike’s “Year of the Snake” campaign inspires with dynamic elegance. Nike’s “Year of the Snake” campaign incorporates the theme of “灵蛇迎新” (Lingering Snake Welcoming the New Year) into its product design and storytelling. Chinese New Year Campaign Ideas & Trends. Many brands have successfully integrated Chinese New Year into their marketing campaigns. Look out for the following trends: Red Packets (Ang Pao): Brands often create limited-edition red envelopes with their logos or branding, which are traditionally given as gifts during the holiday. This enhances Gucci Chinese New Year 2024 campaign . They also made their Lunar New Year marketing campaign more Gen-Z friendly by maximizing WeChat content features. From posting articles and setting up branded stickers to creating a mini program for the event, all these features are integrated across all the brand’s profiles. Travel Companies “CTrip” Chinese New Year Campaign. In 2017, Chinese travel company Ctrip launched a campaign to promote special discounts and promotions on flights and hotels for people who were planning to travel during the Chinese New Year. The campaign was designed to encourage more people to travel and celebrate the holiday away from home. Chinese New Year means businesses worldwide prepare for one of their busiest celebration periods. But launching a successful marketing campaign during this festive season goes beyond simply joining the crowd—your goal should be to genuinely connect with cultural traditions and meaningfully capture your audience's attention. In terms of marketing, Chinese New Year 2024 is an opportunity to embark on a journey full of rich symbolism, tradition, and culture. Plus, joining a holiday celebrated worldwide by more than 2 billion people!🥳 Needless to say, this could translate into colorful and stunning visual assets for your content, products, and social media. 🌟 Nobis is a luxury Canadian outerwear brand that is now available in over 40 countries. For their 2022 Lunar New Year marketing campaign, they partnered with Fête Chinoise—a Chinese-Canadian cultural platform—to design a special edition print and collection celebrating bravery and courage, which are key themes for the Year of the Tiger. BMW China’s “Project Jupiter” taps into the superstition of Ben Ming Nian, the zodiac year that recurs every 12 years and is believed to bring uncertainty.In 2024, the Chinese New Year campaign embraced the Year of the Dragon, leveraging BMW’s own "birth" in this zodiac year to create a culturally immersive and playful narrative. Kickstart Your Chinese New Year Marketing Campaign Today Lunar New Year gives you immense favour to promote your brand. Do your marketing campaign right by channeling the spirit of the holiday. Now’s the best time to keep that creative juices flowing. Create epic marketing campaigns that stir conversations and leave a lasting impact. This CNY campaign for EV brand Polestar we created a CNY plays on the sheer volume of waste from Chinese New Year decorations. Promoting zero-waste, it created the world's first red envelope that literally disappears after use, inspiring celebrating by doing ‘more’ with ‘less’, without sacrificing festive spirit. Say Huat Brand: Trust Bank Chinese New Year is that time of the year to showcase brands’ creative and culture-focused marketing campaigns. Last year, we collated a selection of 2021 campaigns , highlighting their cultural significance. Titled ‘Little Garlic,’ Apple's much-awaited Lunar New Year film is directed by the acclaimed Marc Webb and features a stellar cast, including Chinese star Fan Wei. The 15-minute film, created by TBWA Media Arts Lab Shanghai, delves into the universal theme of overcoming insecurity, particularly resonating with Gen Z in China. Miu Miu’s Chinese New Year campaign. Courtesy of Miu Miu Both Liu Haocun and Zhao Jinmai have previously attended the brand’s events, including the Miu Miu spring 2025 show in Paris. Following the lunar calendar, Chinese New Year 2022 falls on February 1 and signals the start of a new animal’s zodiac year — the Year of the Tiger. CNY is hugely celebrated all over the world. Just in January 2022 alone, the topic has been featured in 866K mentions across social media, in the news, blogs, forums, and more. This year’s campaign tells the story of a young girl, Little Garlic, who learns to conquer her insecurities during the Chinese New Year celebrations. Directed by Hollywood filmmaker Marc Webb and featuring Chinese star Fan Wei, the film masterfully combines emotional storytelling with the technological prowess of the iPhone 15 Pro Max. Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign. The memorable Fendi Eyes return after debuting over 10 years ago, with stars Xu Kai and Cheng Xiao wearing the new Lunar New Year 2025 capsule's pieces. 01.01.2025 by L'OFFICIEL SINGAPORE Fashion Happy Lunar New Year from Campaign Asia-Pacific The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 This professional campaign titled 'Brand-new Chinese New Year campaign 2025' was published in Italy in January, 2025. It was created for the brand: Gucci, by ad agency: Gucci Creative Team. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 days ago. Shangri-La Hotel – 2024 Campaign is already running: The Shangri-La Hotel’s 2024 Chinese New Year campaign, “Reunion Banquets,” is currently active. Running from December 21, 2023, to February 24, 2024, this festive event features a series of exquisitely prepared dishes at various Shangri-La Group hotels, celebrating the culinary

chinese new year campaign chinese new year envelope name
Rating 5 stars - 1257 reviews




Blog

Articles and news, personal stories, interviews with experts.

Video