chinese new year campaign name common chinese new year wishes

Chinese New Year marketing campaigns remain a key platform for brands to engage with Chinese consumers, blending tradition with innovation. Nike’s “Year of the Snake” campaign, Lingering Grace, Leaping Dreams, highlights the snake’s agility and wisdom, while the “Year of the Mamba” series honors Kobe Bryant’s legacy and Chinese Tory Burch Embellished Wool Cardigan for their latest Chinese New Year collection. Tory Burch’s Lunar New Year 2025 capsule collection embodies themes of luck, wisdom, and prosperity. The snake motif appears features prominently, as seen in the serpent-inspired metal clasp of a handbag and the enamel handles of a satin mini tote. Chinese New Year Campaign Ideas & Trends. Many brands have successfully integrated Chinese New Year into their marketing campaigns. Look out for the following trends: Red Packets (Ang Pao): Brands often create limited-edition red envelopes with their logos or branding, which are traditionally given as gifts during the holiday. This enhances Lee Kum Kee launched a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of Asian sauces and seasonings partnered with DDB Group Hong Kong to promote its brand on a global stage, highlighting the universal power of togetherness The videos and posts were shared widely on social media and other online platforms, and they helped to increase the visibility and reach of the campaign. Chinese New Year Campaign Car Company Geely. In 2012, Chinese car company Geely launched a campaign that used augmented reality technology to bring Chinese New Year symbols and traditions to life. Chinese New Year means businesses worldwide prepare for one of their busiest celebration periods. But launching a successful marketing campaign during this festive season goes beyond simply joining the crowd—your goal should be to genuinely connect with cultural traditions and meaningfully capture your audience's attention. BMW China’s “Project Jupiter” taps into the superstition of Ben Ming Nian, the zodiac year that recurs every 12 years and is believed to bring uncertainty.In 2024, the Chinese New Year campaign embraced the Year of the Dragon, leveraging BMW’s own "birth" in this zodiac year to create a culturally immersive and playful narrative. This CNY campaign for EV brand Polestar we created a CNY plays on the sheer volume of waste from Chinese New Year decorations. Promoting zero-waste, it created the world's first red envelope that literally disappears after use, inspiring celebrating by doing ‘more’ with ‘less’, without sacrificing festive spirit. Say Huat Brand: Trust Bank Coca-Cola dragon-themed branding campaign for 2024 . 5 Chinese New Year Marketing Campaign Strategies For 2024 1. Cultural Representation in Branding. The best Lunar New Year campaigns start with a local perspective. As a foreign brand, you must remember that how this holiday is celebrated in China differs from the rest of the world. This year, Loewe tackled the Snake element head-on with a two-pronged campaign. On the one hand, it continues to team up with craftspeople to pay homage to traditional Chinese art and craft, this time with Chinese Cloisonné ceramic and metalwork wares, known in China as “Jingtai Blue” (景泰蓝), due to its vivid colour and the “Jingtai” mark. SAN FRANCISCO -- The Lunar New Year, also known as the Spring Festival, is based on cycles of the moon and falls on a different day every year.In 2025, the Year of the Snake begins on Jan. 29. It Happy Chinese New Year! Happy Chinese New Year, my friend. May you have peace at every age. Enjoy this festive to the fullest and make this celebration the best of them all. Happy lunar new year to you, my workmate! Cheers to the many more blissful days ahead! Happy Lunar New Year! Happy lunar new year, buddy. I pray for all your wishes to come In terms of marketing, Chinese New Year 2024 is an opportunity to embark on a journey full of rich symbolism, tradition, and culture. Plus, joining a holiday celebrated worldwide by more than 2 billion people!🥳 Needless to say, this could translate into colorful and stunning visual assets for your content, products, and social media. 🌟 Following the lunar calendar, Chinese New Year 2022 falls on February 1 and signals the start of a new animal’s zodiac year — the Year of the Tiger. CNY is hugely celebrated all over the world. Just in January 2022 alone, the topic has been featured in 866K mentions across social media, in the news, blogs, forums, and more. Celebrate the vibrancy and joy of the Chinese New Year with our collection of catchy slogans, imaginative taglines, and inspiring mottos. 119 results for Chinese Nobis is a luxury Canadian outerwear brand that is now available in over 40 countries. For their 2022 Lunar New Year marketing campaign, they partnered with Fête Chinoise—a Chinese-Canadian cultural platform—to design a special edition print and collection celebrating bravery and courage, which are key themes for the Year of the Tiger. This year’s campaign tells the story of a young girl, Little Garlic, who learns to conquer her insecurities during the Chinese New Year celebrations. Directed by Hollywood filmmaker Marc Webb and featuring Chinese star Fan Wei, the film masterfully combines emotional storytelling with the technological prowess of the iPhone 15 Pro Max. Burberry’s Chinese New Year collection included an ox motif and its limited-edition bags were accused of looking like polypropylene bags by netizens. Coca-Cola: CNY Confessions. Coca-Cola’s Chinese New Year advert, which is based on real-life stories, explores the experiences of three young people during Chinese New Year. The search volume for “ Chinese New Year 2018 ” is 42,000, most likely due to relevancy in the early part of this year. The keyword ‘ Chinese New Year 2019 ’ is getting a 12,000 monthly average search, and can be expected to increase as the new year approaches. The term ‘ Lunar New Year ’ is less popular than “Chinese New Year A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign. Jan 10, 2023 Nikita Mishra

chinese new year campaign name common chinese new year wishes
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