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Happy Chinese New Year! Happy Chinese New Year, my friend. May you have peace at every age. Enjoy this festive to the fullest and make this celebration the best of them all. Happy lunar new year to you, my workmate! Cheers to the many more blissful days ahead! Happy Lunar New Year! Happy lunar new year, buddy. I pray for all your wishes to come Celebrate the vibrancy and joy of the Chinese New Year with our collection of catchy slogans, imaginative taglines, and inspiring mottos. 119 results for Chinese Chinese New Year Campaign Ideas & Trends. Many brands have successfully integrated Chinese New Year into their marketing campaigns. Look out for the following trends: Red Packets (Ang Pao): Brands often create limited-edition red envelopes with their logos or branding, which are traditionally given as gifts during the holiday. This enhances This article presents 22 creative Chinese New Year marketing campaign ideas, ranging from limited-edition products to engaging giveaways. We’ll share how to craft a culturally relevant campaign that reflects the spirit of the Lunar New Year to ensure that your brand stands out and resonates with your customers. In 2012, Chinese car company Geely launched a campaign that used augmented reality technology to bring Chinese New Year symbols and traditions to life. The campaign included a series of interactive displays that were set up in shopping malls and other public spaces, and they allowed people to learn about Chinese New Year customs and participate Coca-Cola dragon-themed branding campaign for 2024 . 5 Chinese New Year Marketing Campaign Strategies For 2024 1. Cultural Representation in Branding. The best Lunar New Year campaigns start with a local perspective. As a foreign brand, you must remember that how this holiday is celebrated in China differs from the rest of the world. In the process, you may forget about your brand and values. A lot of campaign ideas may overwhelm you. When this happens, go back to your business and marketing goals. Find a way to tie in your products, brand, and values to the traditions and core values of the Chinese New Year. 2) Be Mindful of Tradition and Culture For example, you want to run a series of Lunar New Year campaigns with videos that involve teaching people how to say "Happy Chinese New Year" in Mandarin. You can tap creative talent from theright.fit , which has a strong pool of popular Chinese influencers (both locally and abroad), able to create new content for non-Mandarin or Cantonese One example of a campaign that did this well was Tiger Beer’s “Reunion Project”, which was launched for Chinese New Year 2018. The campaign kicked off with a touching video featuring 65-year-old Singaporean David Lee, who is writing a letter to his three adult children, who all live abroad, and telling them how he wishes they could be If your New Year promotion plan includes Chinese New Year, you’re in good company! Our Chinese New Year marketing ideas promise to deliver targeted, budget-friendly branding around this festive holiday. Also known as Lunar New Year, Chinese New Year is a three-thousand-year-old tradition, and the most important holiday on the Chinese calendar. Chinese New Year marketing campaigns remain a key platform for brands to engage with Chinese consumers, blending tradition with innovation. Nike’s “Year of the Snake” campaign, Lingering Grace, Leaping Dreams, highlights the snake’s agility and wisdom, while the “Year of the Mamba” series honors Kobe Bryant’s legacy and Chinese More and more big-name brands have tapped into the trend, in order to capture the hearts and minds of Chinese consumers, with McDonald’s Chinese New Year campaign one of these examples. More and more big-name brands have tapped into the Guochao trend, in order to capture the hearts and minds of Chinese consumers. Chinese New Year is just around the corner! That means it’s time to get your marketing campaigns ready to run. Not sure what to do this year? Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts! Customise your Ang Pow packets Run a contest or The Lunar Year is here! Also known as Chinese New Year (CNY), it is one of the biggest celebrations and is very important to millions of people. Many people go to China to reunite with their families. In terms of marketing, Chinese New Year 2024 is an opportunity to embark on a journey full of rich symbolism, tradition, and culture. Plus, joining a holiday celebrated worldwide by more than 2 billion people!🥳 Needless to say, this could translate into colorful and stunning visual assets for your content, products, and social media. 🌟 What is Chinese New Year? Chinese New Year is an important celebration involving millions of people, which includes Chinese communities across the globe. The marketing campaigns concerning Chinese New Year have gained wide popularity with time through developments in the marketing industry. This year’s campaign tells the story of a young girl, Little Garlic, who learns to conquer her insecurities during the Chinese New Year celebrations. Directed by Hollywood filmmaker Marc Webb and featuring Chinese star Fan Wei, the film masterfully combines emotional storytelling with the technological prowess of the iPhone 15 Pro Max. The year of the Wood Dragon is just around the corner! That means it’s time to get your Chinese New Year Marketing campaigns ready to run. Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts! Nobis is a luxury Canadian outerwear brand that is now available in over 40 countries. For their 2022 Lunar New Year marketing campaign, they partnered with Fête Chinoise—a Chinese-Canadian cultural platform—to design a special edition print and collection celebrating bravery and courage, which are key themes for the Year of the Tiger. Following the lunar calendar, Chinese New Year 2022 falls on February 1 and signals the start of a new animal’s zodiac year — the Year of the Tiger. CNY is hugely celebrated all over the world. Just in January 2022 alone, the topic has been featured in 866K mentions across social media, in the news, blogs, forums, and more.
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Photos from events, contest for the best costume, videos from master classes.
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