Ring in the Year of the Snake with these brand collaborations and collections The post Our favorite Lunar New Year 2025 brand collaborations appeared first on JoySauce. The collaboration also includes special Chinese New Year packaging that Wang has specifically designed for Tiffany. The Maison’s signature jewelry box and shopping bags are reimagined with gold “Hennessy has a long-lasting connection with Chinese culture, grounded in 164 years of shared history, also made of rich artistical collaboration,” said Laurent Boillot, CEO of Hennessy. “And it is a great pleasure to welcome Shuting Qiu to embody the spirit with which we usher Chinese New Year festivities. Tiffany & Co. is excited to announce a creative collaboration with multidisciplinary artist Oscar Wang in celebration of the Lunar New Year.This partnership brings together Tiffany’s iconic elements and Wang’s unique design language to create a distinct motif and limited-edition gifting objects that are both modern and culturally resonant. Chinese New Year’s tastiest brand collabs. Dover Street Market, Rémy Martin, and Louis XIII implement collaboration strategies to ring in the Year of the Snake. LONDON — Tiffany & Co. has enlisted the Shanghai-based multidisciplinary artist Oscar Wang for an artisanal collaboration to celebrate the arrival of the Year of the Snake in the Chinese zodiac Hennessy has a deep and longstanding connection with Chinese culture dating back more than 163 years. Through this collaboration, Yang Yongliang beautifully expresses the spirit of shared history and New Year in three vibrant iterations of Hennessy cognacs: V.S.O.P in red for joy and luck; X.O in gold for prosperity, and Paradis in white and Coach joins hands with Chinese artist Lian Yang to launch the Year of the Dragon collection. Drawing inspiration from the ancient Chinese artform of rock painting, Yang showcased symbolic motifs of cloud patterns, lotus flowers and the dragon on unmissable Coach signatures like the quilted Tabby, Bandit and Sammy bags, as well as ready-to-wear. The “New Chinese Style” is certainly proving to be a bankable trend. This year, sportswear brand Adidas is tapping such cultural confidence with a capsule from designer Samuel GuÌ Yang (a Kering, DSM, Shushu/Tong: Which collabs are making waves this Chinese New Year? Fred Perry, Kering, and Shushu/Tong rolled out new collabs dedicated to the Year of the Dragon, the luckiest animal of the zodiac. Chinese New Year, also known as the Spring Festival or Lunar New Year, is one of the most significant holidays in Chinese culture. Marking the beginning of the lunar calendar, it is a time for family reunions, traditional festivities, and welcoming good fortune for the year ahead. Each year is associated with one of the 12 animals of the Chinese zodiac: this year is the year of the snake! At Hennessy X.O x Shuting Qiu. In 1870, the Master Blender Emile Fillioux crafted a special blend for Maurice Hennessy. More than 150 years later, Hennessy's powerful, balanced "Extra Old" blend remains the cognac of choice for sharing with one's inner circle. Inspired by Chinese brocades and embroidery, Shuting Qiu has dressed the new V.S.O.P limited edition. Using vibrant red as her background, the designer plays with her signature bold colors and floral prints, mixing them with serpentine textures to honor the Year of the Snake. Designed in collaboration with Eli Russell Linnetz (ERL), the guest designer of the Dior Spring 2023 Men’s show, the Dior Men’s Lunar New Year capsule pays tribute to the Water Hare — the Chinese zodiac sign for 2023. 2025's Best Lunar New Year Collections Flex Rouge, Serpentine Style Fashion labels like Loewe, Fendi, Birkenstock, and more unveiled stunning new collections. Published 01.22.2025 by Dylan Van Law In “Eaux-de-vie”, his monumental masterpiece for Maison Hennessy, the artist pays pictorial and metaphorical tribute to spirituality and celebration, a gesture further elevated by the start of a fresh 12-year cycle with the Year of the Rat — representing new beginnings, possibility and infinite hope. Chinese New Year marketing campaigns remain a key platform for brands to engage with Chinese consumers, blending tradition with innovation. Nike’s “Year of the Snake” campaign, Lingering Grace, Leaping Dreams, highlights the snake’s agility and wisdom, while the “Year of the Mamba” series honors Kobe Bryant’s legacy and Chinese Feb. 1, 2022: Vans has teamed up with Chinese artist Chen Yingjie (a.k.a Huatunan) to create a collaboration celebrating the Year of the Tiger. The Vans x Huatunan Year of the Tiger collection Reaffirming its focus on Japanese franchises following teased collaboration with Pokémon GO, Gucci has now released its Doraemon capsule collection in celebration of Chinese New Year 2021 Decoding fashion brands’ Chinese New Year strategies: Part 1. From Louis Vuitton, to Burberry and Prada — in this two-part series, Jing Daily charts the 8 major strategies for fashion's 2024 Lunar New Year campaigns.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | ![]() |