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As the Year of the Dragon quickly approaches we've compiled a list of the most luxurious designer Lunar New Year gifts you can buy for the crazy rich Asian in your life. Luxury brands This Chinese New Year, Lancôme commemorates the legendary power of 龍 (pronounced Loong) – the magnificent dragon. Come 3 January 2024, the brand’s star products–the Advanced Génifique Serum & Absolue Soft Cream–will arrive in stores dressed in an exclusive Chinese New Year packaging. Discover the best in fashion and spirits with our curated guide to the Year of the Dragon-themed collections. Featuring Tory Burch's elegant capsule collection, Tod’s luxurious burgundy-themed range, Max Mara's enchanting Lunar New Year line, and Johnnie Walker's special Blue Label designed by James Jean, this blog post is your go-to for celebrating Chinese New Year in style. 2024 marks the Year of the Dragon, and brands are celebrating with dragon-themed merchandise, from T-shirts to luxury Swiss made watches. The collection is rich in red, black, and golden hues, celebrating the dragon theme with notable pieces like an embroidered bomber jacket and a reversible cardigan. Gucci. Gucci, under the creative direction of Sabato De Sarno, introduced a Chinese New Year capsule range as part of De Sarno's debut collection. Louis Vuitton unveils 5 dragon sculptures across China for Chinese New Year. As Lunar New Year approaches, Louis Vuitton’s gilded dragon installations serve as a lesson in using localized initiatives to win over Chinese shoppers. Luxury brands have embraced the dragon, incorporating it into their product designs as corporations eye business opportunities ahead of the Lunar New Year, when gifting new clothes and fashion Here are eight fabulous, fire-breathing dragon watches to celebrate the Year of the Dragon. Most will be made in editions of eight or 88 pieces, eight being a lucky number in Chinese culture The year of the Wood Dragon starts on February 10th, 2024, and when the Dragon is in this element, it is a harbinger of calm determination. So, to embrace this symbolism, Arnold & Son is launching two limited editions: the Perpetual Moon 41.5 Red Gold “Year of the Dragon” and the “Luna Magna Red Gold “Year of the Dragon.” Tesla cooperates with Baidu Maps to make traveling home more safe for Chinese New Year 2023. Apple’s last year’s Chinese Lunar New Year Campaign. Apple, maintaining its tradition of storytelling, released a micro-movie that captivated audiences with its cinematic embrace of Peking Opera, subtly honoring the resilience of those facing Explore the vibrant Chinese New Year celebrations in Manila for 2025, marking the Year of the Wood Snake. Discover traditional events, cultural performances, and culinary delights in iconic locations like Binondo, Lucky Chinatown, and luxury resorts. Join the festivities with dragon dances, lion parades, and more! In contrast, the hashtag for the Year of the Dragon has reached 1.27 billion (albeit over a longer period of time). In some ways, Chinese New Year marketing has become a way to gauge consumer confidence as we enter the new year. Despite the overall downturn in the luxury market and the apprehension among Chinese consumers, Babin asserts that Luxury brands soar into the Year of the Dragon with winning strategies. Jing Daily rounds up some of the best Chinese New Year marketing campaigns of 2024 and breaks down their winning strategies. 2024 is the Year of the Wood Dragon. Dragon is the 5th animal in the 12-year cycle of the Chinese zodiac signs, coming after the Rabbit and before the Snake. Recent years of the Dragon include 2024 (this year), 2012, 2000, 1988, 1976, 1964, and 1952, with the next Dragon year in 2036 (Year of the Fire Dragon). Ulysse Nardin’s Blast Tourbillon Dragon. Ulysse Nardin is marking the Lunar New Year with it’s new Blast Tourbillon Dragon. The Blast Tourbillon is known for its unconventional know-how and design, and with this new limited edition design, the luxury Swiss watch brand is combining this craftsmanship with Chinese folklore, where the majestic dragon meets the alluring pearl. Related: When Is Lunar New Year 2025?Start, End Dates, History. What Does the Chinese Dragon Symbolize? The Chinese dragon is a positive image in Chinese culture, symbolizing such things as wisdom Last year in 2023, the Rabbit was the go-to source for Chinese New Year inspired watches. Now, top luxury brands have kept their eyes peeled and unveiled a glitzy new tray of dragon inspired pieces for us to feast uponready to go for The Chinese New Year in 2024. The Dragon is a huge presence within the Zodiac calendar. Ushering in the 2025 Year of the Snake with style — and substance — luxury brands have been releasing Chinese New Year capsule collections and campaigns as early as December, jostling for Tod’s presents a limited-edition 2024 Year of the Dragon Collection inspired by the Chinese zodiac of the dragon to celebrate the Chinese New Year 2024 festivities. Iconic leather accessories from the Italian house take on hues of burgundy and feature a special double dragon motif to mark the upcoming new year. Decoding fashion brands’ Chinese New Year strategies: Part 1. From Louis Vuitton, to Burberry and Prada — in this two-part series, Jing Daily charts the 8 major strategies for fashion's 2024 Lunar New Year campaigns.
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Photos from events, contest for the best costume, videos from master classes.
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