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Chinese new year marketing campaign do chinese work during chinese new year

chinese new year marketing campaign do chinese work during chinese new year

Chinese New Year marketing campaigns remain a key platform for brands to engage with Chinese consumers, blending tradition with innovation. Nike’s “Year of the Snake” campaign, Lingering Grace, Leaping Dreams, highlights the snake’s agility and wisdom, while the “Year of the Mamba” series honors Kobe Bryant’s legacy and Chinese It's the year of the Snake! Discover how to make the most of Chinese New Year in your marketing campaigns. Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that marks the beginning of the lunar new year. 2025 will be the Year of the Snake, a Travel Companies “CTrip” Chinese New Year Campaign. In 2017, Chinese travel company Ctrip launched a campaign to promote special discounts and promotions on flights and hotels for people who were planning to travel during the Chinese New Year. The campaign was designed to encourage more people to travel and celebrate the holiday away from home. The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point. Chinese New Year means businesses worldwide prepare for one of their busiest celebration periods. But launching a successful marketing campaign during this festive season goes beyond simply joining the crowd—your goal should be to genuinely connect with cultural traditions and meaningfully capture your audience's attention. Lee Kum Kee launched a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of Asian sauces and seasonings partnered with DDB Group Hong Kong to promote its brand on a global stage, highlighting the universal power of togetherness The Year of the Snake is just around the corner. Accurately interpreting the cultural symbol of the Chinese zodiac snake — and using it as inspiration for design and creativity — have emerged as central themes in luxury marketing during the weeks leading up to Chinese New Year on 29 January 2025 Chinese New Year Marketing Ideas . The Chinese New Year is an especially significant time for family and friends to get together and celebrate. So when you design your marketing campaigns around this event, hitting the right spots is a must. Here are a few brilliant strategies and examples that will help you get inspired. Start your Chinese New Year Marketing PosterMyWall makes it easier than ever to promote Chinese New Year with stunning visuals, engaging content, and targeted email campaigns—all in one place. From festive Chinese New Year posters and flyers to AI-powered tools that help you generate content and plan ahead, you’ll have everything you need This year, Loewe tackled the Snake element head-on with a two-pronged campaign. On the one hand, it continues to team up with craftspeople to pay homage to traditional Chinese art and craft, this time with Chinese Cloisonné ceramic and metalwork wares, known in China as “Jingtai Blue” (景泰蓝), due to its vivid colour and the “Jingtai” mark. Chinese New Year means businesses worldwide prepare for one of their busiest celebration periods. But launching a successful marketing campaign during this festive season goes beyond simply joining the crowd—your goal should be to genuinely connect with cultural traditions and meaningfully capture your audience's attention. The holiday season continues into 2024 with Lunar New Year and Chinese New Year. These events are on the retail holiday calendar in January and February, and in 2024, celebrations start on Saturday, February 10. 2025 Chinese New Year Marketing Ideas . The Chinese New Year is an especially significant time for family and friends to get together and celebrate. So when you design your marketing campaigns around this event, hitting the right spots is a must. Here are a few brilliant strategies and examples that will help you get inspired. The Year of the Tiger is in full swing as people around the world celebrate this Lunar New Year. A variety of countries worldwide celebrate the Lunar New Year, or Chinese New Year. Families are reuniting and eating together during this time of the year, even if we have to tone it down because of the pandemic. The marketing campaigns concerning Chinese New Year have gained wide popularity with time through developments in the marketing industry. A Chinese New Year campaign is a known concept globally where digital marketers involve themselves in the enhanced promotion of businesses. Indeed, Chinese New Year 2021 will be more important to retailers than previous years due to the impact of the COVID-19 pandemic. –What’s more, evidence shows that Chinese New Year campaigns are growing longer, with shopping sprees starting 2–3 weeks before Chinese New Year, and continuing around 3–4 weeks after. For marketers to really Source: YouTube, Analysis by daxue consulting, Chinese new year marketing campaigns of 2021. For their 2021 Chinese New Year marketing campaign, Apple has launched a short film shot on an iPhone 12. American filmmaker Lulu Wang directed this film. The film Nian is a modern-day portrayal of the legendary Chinese New Year monster Nian (年兽). In 2024, the Chinese New Year campaign embraced the Year of the Dragon, leveraging BMW’s own "birth" in this zodiac year to create a culturally immersive and playful narrative. Instead of avoiding the superstition, BMW creatively wove it into a humorous, engaging campaign that resonated deeply with its audience, blending tradition and modern The Lunar Year is here! Also known as Chinese New Year (CNY), it is one of the biggest celebrations and is very important to millions of people. Many people go to China to reunite with their families. The year of the Wood Dragon is just around the corner! That means it’s time to get your Chinese New Year Marketing campaigns ready to run. Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts!

chinese new year marketing campaign do chinese work during chinese new year
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