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Chinese New Year marketing campaigns showcase the profound cultural significance of Chinese New Year, or Spring Festival, across China and among people of Chinese descent globally. This Lunar New Year celebration is steeped in tradition, featuring family reunions, feasts, and well-wishing for prosperity and happiness. It's the year of the Snake! Discover how to make the most of Chinese New Year in your marketing campaigns. Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that marks the beginning of the lunar new year. 2025 will be the Year of the Snake, a Travel Companies “CTrip” Chinese New Year Campaign. In 2017, Chinese travel company Ctrip launched a campaign to promote special discounts and promotions on flights and hotels for people who were planning to travel during the Chinese New Year. The campaign was designed to encourage more people to travel and celebrate the holiday away from home. The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point. Chinese New Year means businesses worldwide prepare for one of their busiest celebration periods. But launching a successful marketing campaign during this festive season goes beyond simply joining the crowd—your goal should be to genuinely connect with cultural traditions and meaningfully capture your audience's attention. The Year of the Snake is just around the corner. Accurately interpreting the cultural symbol of the Chinese zodiac snake — and using it as inspiration for design and creativity — have emerged as central themes in luxury marketing during the weeks leading up to Chinese New Year on 29 January Lee Kum Kee launched a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of Asian sauces and seasonings partnered with DDB Group Hong Kong to promote its brand on a global stage, highlighting the universal power of togetherness 2025 Chinese New Year Marketing Ideas . The Chinese New Year is an especially significant time for family and friends to get together and celebrate. So when you design your marketing campaigns around this event, hitting the right spots is a must. Here are a few brilliant strategies and examples that will help you get inspired. In terms of marketing, Chinese New Year 2024 is an opportunity to embark on a journey full of rich symbolism, tradition, and culture. Plus, joining a holiday celebrated worldwide by more than 2 billion people!🥳 Needless to say, this could translate into colorful and stunning visual assets for your content, products, and social media. 🌟 This year, Loewe tackled the Snake element head-on with a two-pronged campaign. On the one hand, it continues to team up with craftspeople to pay homage to traditional Chinese art and craft, this time with Chinese Cloisonné ceramic and metalwork wares, known in China as “Jingtai Blue” (景泰蓝), due to its vivid colour and the “Jingtai” mark. When brands take the time to understand what customers really value and the cultural significance behind the holiday they’re celebrating, that’s when a campaign will take off. Even if Chinese New Year isn’t on your brand’s marketing calendar, there’s plenty to learn from the luxury brands that have experienced success and failure and Send targeted email campaigns to make the most of your Chinese New Year marketing. It lets you connect directly with your audience and get them excited. Since people check their inboxes often, email is a great way to share event details, special offers, and important reminders right when they need it. Nobis is a luxury Canadian outerwear brand that is now available in over 40 countries. For their 2022 Lunar New Year marketing campaign, they partnered with Fête Chinoise—a Chinese-Canadian cultural platform—to design a special edition print and collection celebrating bravery and courage, which are key themes for the Year of the Tiger. Chinese New Year is that time of the year to showcase brands’ creative and culture-focused marketing campaigns. Last year, we collated a selection of 2021 campaigns , highlighting their cultural significance. This year’s campaign tells the story of a young girl, Little Garlic, who learns to conquer her insecurities during the Chinese New Year celebrations. Directed by Hollywood filmmaker Marc Webb and featuring Chinese star Fan Wei, the film masterfully combines emotional storytelling with the technological prowess of the iPhone 15 Pro Max. The Year of the Tiger is in full swing as people around the world celebrate this Lunar New Year. A variety of countries worldwide celebrate the Lunar New Year, or Chinese New Year. Families are reuniting and eating together during this time of the year, even if we have to tone it down because of the pandemic. This article is a compilation of various marketing campaigns that were created for the Chinese New Year. These campaigns are creative and unique, and I hope they will inspire you to create your Indeed, Chinese New Year 2021 will be more important to retailers than previous years due to the impact of the COVID-19 pandemic. –What’s more, evidence shows that Chinese New Year campaigns are growing longer, with shopping sprees starting 2–3 weeks before Chinese New Year, and continuing around 3–4 weeks after. For marketers to really BMW China’s “Project Jupiter” taps into the superstition of Ben Ming Nian, the zodiac year that recurs every 12 years and is believed to bring uncertainty.In 2024, the Chinese New Year campaign embraced the Year of the Dragon, leveraging BMW’s own "birth" in this zodiac year to create a culturally immersive and playful narrative. The year of the Wood Dragon is just around the corner! That means it’s time to get your Chinese New Year Marketing campaigns ready to run. Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts!
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Photos from events, contest for the best costume, videos from master classes.
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