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A time for traditions, family reunion and delicious meals! Are you ready to bring Home the Magic of Chinese New Year with Coca-Cola?#CokeCNYRealMagic Bassam Qureshi, head of IMX, Coca-Cola said, “Many Chinese youth once saw Chinese New Year as an obligation, a routine. In 2020, Covid-19 changed all of this, taking away something that many Coca-Cola’s animated spot to celebrate Chinese New Year begins with a grandmother rabbit lovingly making dumplings in a traditional way and daydreaming of past celebrations. Coca-Cola China’s Chinese New Year campaign expresses the idea that good fortune starts with genuine family love. Commercial from People's Republic of China (中国)Credit : Coca-Cola WeiboDesc:Time will change, traditions will change, and the expectation of reunion will nev “Celebrating Together is Magic” is the title of Coca-Cola’s commercial for the Chinese New Year, called the Year of the Metal Tiger. After the Christmas hangover and the launch of their Christmas campaigns, brands are taking a breather to face 2023. Coca-Cola is ushering in the Lunar New Year with the launch of a new multi-touchpoint campaign celebrating the magic of togetherness and cross-generational connection that is synonymous with the holiday season. Created by Ogilvy Shanghai as part of the OpenX by WPP team, the regional campaign featur Chinese New Year 2021 Ads Coca-Cola – CNY Confessions. Coca Cola’s Chinese New Year ads are now something of a tradition and tap into the brand’s talent for storytelling. For 2021, they focused in on what many brands had picked up on – the fact that Covid 19 had taken away something that many people – young people in particular Coca-Cola has launched its Chinese New Year campaign, titled “CNY Confessions”, with a film by McCann Worldgroup Shanghai. The four-minute film finds a trio of young people admitting that they truly appreciate the traditions of the season—in a way that they perhaps didn't before 2020 cancelled the holiday for most people. Coca-Cola’s 2021 Chinese advert for Chinese New Year features real-life stories. Titled CNY Confessions, the advert features real-life families facing the difficulties of coming together during the Coronavirus pandemic. Mccann Worldgroup Shanghai presents the campaign, in which centres on three independent stories of three young citizens in China. Meiling, a young teenage girl, is seen The Chinese market presented a family of six rabbits across three generations on the packaging of Coca-Cola, showing the wonderful reunion moment of the Lunar New Year. The Hong Kong and Taiwan markets also launched packaging with rabbit images to echo the theme of the Year of the Rabbit; while the Vietnam market used golden swallows as product This professional campaign titled 'Coca-Cola Chinese New Year Real Magic' was published on January 01, 2022. It was created for the brand: Coca-Cola, . This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 3 years ago. The Coca-Cola advert celebrates the Chinese New Year with a beautiful animated campaign. Brands are celebrating the Chinese New Year and the arrival of the Year of the Tiger. The Chinese community is being very important for the companies, which do not hesitate to congratulate the event in the best possible way. For Christmas, Coca-Cola tends to stand by Santa Claus or polar bears. Ahead of the Lunar New Year last year, it wanted to find a symbol that would have that same long-term appeal in China, so it #cocacola #coke #fizzitup #tastethefeeling #tastethemoment #chinese #china #tvc #tvcommercials #tvcommercial #ads #ad #advertisement #advertising #commercia Last year’s Chinese New Year campaign saw Coca-Cola hit a record high in terms of volumes and brand love scores. “Through storytelling, the Clay Dolls are presented in varying personal Chinese New Year moments showcasing emotional connection and family love,” commented Cia Hatzi, Chief Client Officer, McCann Worldgroup, APAC. exciting Coca‑Cola Premiums based on the respective tiers; Upload receipt(s) for verification. Disclaimer: Consumers will be entitled to the premiums associated with their respective tier. Premiums are strictly non-transferable. Only a printed official receipt from a Participating Store with clear purchase details is valid. Coca-Cola is also releasing six new limited-edition can designs. These limited-edition designs use this year’s Chinese New Year themes, showcasing a family of tigers throughout the Rasa Asli and Tanpa Kalori range. As the Chinese New Year is all about family, Coca-Cola hopes to be a part of everyone’s magical family moments. Intertwined with Chinese culture and tradition, which place an incredible importance on family gatherings and the shared connection they establish between people, there is an element of mixing familiar themes with new ones within this Lunar New Year story. With the Coca-Cola bottle being what eventually brings everybody back at the table, as a Coca-Cola China has launched a Chinese New Year campaign to ring in the Year of the Ox. Produced by McCann Worldgroup Shanghai, CNY Confessions is a heartwarming film that features young people in
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