Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
A time for traditions, family reunion and delicious meals! Are you ready to bring Home the Magic of Chinese New Year with Coca-Cola?#CokeCNYRealMagic Commercial from People's Republic of China (中国)Credit : Coca-Cola WeiboDesc:Time will change, traditions will change, and the expectation of reunion will nev Bassam Qureshi, head of IMX, Coca-Cola said, “Many Chinese youth once saw Chinese New Year as an obligation, a routine. In 2020, Covid-19 changed all of this, taking away something that many Coca-Cola China’s Chinese New Year campaign expresses the idea that good fortune starts with genuine family love. “Celebrating Together is Magic” is the title of Coca-Cola’s commercial for the Chinese New Year, called the Year of the Metal Tiger. After the Christmas hangover and the launch of their Christmas campaigns, brands are taking a breather to face 2023. It’s a tale of a family that overcomes differences caused by generational divides. Coca-Cola’s animated spot to celebrate Chinese New Year begins with a grandmother rabbit lovingly making Intertwined with Chinese culture and tradition, which place an incredible importance on family gatherings and the shared connection they establish between people, there is an element of mixing familiar themes with new ones within this Lunar New Year story. With the Coca-Cola bottle being what eventually brings everybody back at the table, as a Chinese New Year 2021 Ads Coca-Cola – CNY Confessions. Coca Cola’s Chinese New Year ads are now something of a tradition and tap into the brand’s talent for storytelling. For 2021, they focused in on what many brands had picked up on – the fact that Covid 19 had taken away something that many people – young people in particular This professional campaign titled 'Coca-Cola Chinese New Year Real Magic' was published on January 01, 2022. It was created for the brand: Coca-Cola, . This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 3 years ago. Discover our limited-edition Coca-Cola® Chinese New Year festive cans and make mealtimes with loved ones extra special! Get your Coca-Cola n t p e s S o d o r 8 Brief: Coca-Cola kicked off a mobile campaign to celebrate Chinese New Year that lets consumers win money on their smartphones. Scanning QR codes on Coke ads and packaging unlocks augmented reality (AR) features on Alipay, the mobile payments app by Alibaba Group with more than 520 million users, according to Ad Age. Commercial from People's Republic of China (中国)Credit : Coca-Cola WeiboDesc:Time will change, traditions will change, and the expectation of reunion will nev exciting Coca‑Cola Premiums based on the respective tiers; Upload receipt(s) for verification. Disclaimer: Consumers will be entitled to the premiums associated with their respective tier. Premiums are strictly non-transferable. Only a printed official receipt from a Participating Store with clear purchase details is valid. #cocacola #coke #fizzitup #tastethefeeling #tastethemoment #chinese #china #tvc #tvcommercials #tvcommercial #ads #ad #advertisement #advertising #commercia Chinese New Year is a time when many, many brands are competing for attention; Pepsico, for example, does a celeb-filled, multi-brand annual holiday campaign called "Bring Happiness Home." The Coca-Cola ad ends with the message “Chinese New Year may change, but celebrating together is magic.” a clear allusion to the fact that times change and we must adapt to them; not without leaving aside our happiness. Coca-Cola CEO James Quincey mentioned during the 2017 first-quarter earnings call that improved performance in China had been "driven by a strong Chinese New Year campaign." Coca-Cola’s animated spot to celebrate Chinese New Year begins with a grandmother rabbit lovingly making dumplings in a traditional way and daydreaming of past celebrations. Coca-Cola . Coca-Cola’s Chinese New Year commercial is something of a tradition. In this year’s campaign, we hear from three individuals whose perspectives around the holiday have changed. “Many Chinese youth once saw Chinese New Year as an obligation, a routine,” explains Bassam Qureshi, Coca-Cola’s Head of Integrated Marketing Last year’s Chinese New Year campaign saw Coca-Cola hit a record high in terms of volumes and brand love scores. “Through storytelling, the Clay Dolls are presented in varying personal Chinese New Year moments showcasing emotional connection and family love,” commented Cia Hatzi, Chief Client Officer, McCann Worldgroup, APAC.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |