Happy Chinese New Year with full of goodness! On the first day of CNY, see you in đŠ đŠ ! Jan 28, 2025. #2024 Weibo Night# Lock in January 11, let us look Insta360 CEO Liu Jingkang revealed in a post on Chinese social platform Weibo that on Chinese New Yearâs Eve (Jan.28), the company offered a RMB 2,500 ($349) reward to male employees who confessed to female colleagues and started a relationship, while female employees who confessed to male colleagues received RMB 5,000 ($697) regardless of the outcome. Chinese New Year Message from the Chief Executive Even a hashtag about the DeepSeek chief executive, Liang Wenfeng, visiting his hometown in southern Guangdong Province for the Lunar New Year, which falls on Wednesday, was a hot topic on Weibo On the second day of the Chinese New Year, the Chinese news outlet, the People's Daily, posted a series of tweets on Weibo celebrating the festivities and traditions observed across China. The hashtag #ShowYourFamilyNewYearFlavor# gained traction as users posted pictures and videos of their unique New Year's celebrations. But scrolling around on weibo today, I found a lot of people saying that this yearâs show is really goodâat least, the best one weâve had in the last five years definitely. So, while I originally planned to cover the Spring Festival Gala from a past year, I thought Iâll go ahead and just do the one for 2024. In the initial years after the founding of Weibo (read all about Weiboâs founding in this deep dive), Danish Sinologist and China correspondent Casper Wichmann, focused on Chinese digital platforms, dedicated his MA research to studying Sina Weibo as a new public sphere on the Chinese internet. Now that more than a decade has passed, itâs Pre-Chinese New Year Preparations and Activities (Jan. 7âFeb. 12, 2025) Jan. 7, 2025: Laba Festival. Some Chinese start to celebrate and prepare for Chinese New Year as early as day 8 of the 12 th month of the lunar calendar. This is a festival called Laba ( è ć « LĂ bÄ /laa-baa/ '12th lunar month' + '8'), in the traditional sense, which Chinese New Year has arrived. It is the most important Chinese festival of the year, and the anticipation starts weeks before it starts. Trending topics on Sina Weibo during this period include âgoing homeâ, ânot able to go homeâ, âmeeting the family-in-lawâ or âred envelopeâ (hongbao, monetary gifts during festivities). Chinese social-media users are worried that families will stop gathering during the Lunar New Year. The hashtag "#Nobody's visiting relatives in 20 years" has received 340 million views since Tuesday. For an article Whatâs on Weibo did about this issue in 2014 (see: Rent-a-Date and Chinese New Year), we found that it was possible to go on Taobao, Chinaâs largest e-commerce platform, to look for a partner to rent. This year, this is no longer possible. The House of Harry Winston celebrates the Chinese Year of the Dragon with an exceptional timepiece. For 2024, the Chinese New Year will be welcomed in a luxurious rose gold case distinguished by its crown graced with a pearl at noon. Gleaming with the brilliance of Harry Winston diamonds, the case frames a dial decorated with the figure of an imperial red dragon cavorting in dreamy white Last week, I shared the first deep dive of Whatâs on Weibo Chapters with you. This month, our theme is 15 Years of Weibo.This week, Sinologist and China correspondent Casper Wichmann shares his insights on Weiboâs evolving role in shaping public opinion, its key moments, and whether it can remain a major platform for public discourse in Chinaâs increasingly crowded digital landscape. Chinese New Year Fireworks: Sign of Luck, Source of Danger Weibo Watch: A New Chapter. China Memes & Viral December 31, 2024. Our Picks: Top 10 Chinese Buzzwords The count-down has started for China's most important event of the year. Chinese New Year starts February 8. Although the anticipation of Spring Festival is evident on Weibo, there are also netizens who dread going home, in fear of the questions that await them. With over 700 million people watching, the Chinese New Year show is the worldâs biggest television event. Last year, Yangyang the Goat was the showâs official first mascot. This yearâs Kangkang, representing the Year of the Monkey, does not seem to be liked by Chinese netizens. Peak Time (íŒíŹíì) is a survival show broadcast on JTBC. The first episode premiered on February 15, 2023 at 10:30PM KST. Peak Time wants to provide opportunities to groups that have been hit hard by the pandemic, are not as well-known due to taking long breaks or experiencing frequent member changes, have disbanded or recently debuted and need a boost of publicity, or want to showcase As the Chinese New Year approaches, the age-old tradition of setting off fireworks and firecrackers has once again become a topic of heated discussion. In a move that has been welcomed by many, several local governments have issued regulations permitting the controlled use of fireworks and firecrackers during the festivities. This decision marks a shift from previous years where many places Nikeâs Lunar New Year commercial has caused a buzz and received favorable feedback from Chinese netizens. [Source: Daxue consulting, screenshot âNikeâs lunar new year commercial on Weiboâ, 4.8M views after 2 weeks] Nikeâs lunar new year commercial: a game of cat and mouse. Nikeâs lunar new year commercial is a story spanning decades The Chinese New Year of 2025 falls on January 29th (Wednesday), and will last to February 2nd. It is the Year of Snake.As an official public holiday, Chinese people can get eight days' off from work, from January 28th to February 4th.
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