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Burberry also launched the “New Year Interwoven” bamboo weaving digital interaction on its WeChat mini programme. “This initiative cleverly combines traditional Chinese bamboo weaving art with digital technology,” she said. “Users can choose from five designed patterns by bamboo artist Qian Lihuai, including snowflake weaving, double leaf weaving, bauhinia weaving, Song brocade The incentive for WeChat users to follow and engage with Burberry is the chance to win one of the brand's physical Lunar New Year envelopes. These are also given out in-store. In keeping with Chinese custom, the envelopes don't contain anything, but can by used by customers to give money as a gift. In the midst of it all, Burberry is looking to bring some cheer to the consumers with a special WeChat app to mark the two-week Chinese Lunar New Year holiday, which begins on Feb. 8. One of the earliest luxury brands to open a WeChat account, Burberry launched an official partnership with the app at its Autumn/Winter 2014 womenswear fashion show, where it featured a promotion allowing followers to personalize digital plaques with their names and unlock special behind-the-scenes audio commentary and images of celebrity attendees, including Chinese superstar Angelababy. Burberry will be celebrating the Lunar New Year holiday season with a dedicated experience on Chinese social messaging platform WeChat, and a gifting assortment of iconic products for To celebrate the Lunar New Year Holiday, it's introducing a dedicated WeChat experience. (#613405) British fashion brand Burberry continues to focus on combining fashion and technology. Burberry is using its existing partnership with Chinese chat app WeChat to push its luxury gifts for the Chinese New Year. Burberry celebrates Chinese New Year Paying tribute to Chinese heritage and culture, we have collaborated with celebrated artist Qian Lihuai, renowned for his contemporary approach to the cherished, ancient craft of bamboo weaving. The bespoke series features nine sculptures, each handwoven and shaped into abstract, serpentine forms. To celebrate the upcoming 2025 Chinese Snake Year, Burberry has released a festive collection featuring vibrant red tones and traditional Chinese cultural elements. The campaign, which stars brand ambassador Zhang Jingyi, was shot by photographer Walter Pfeiffer and captures the warm, celebratory spirit of the New Year. The Year of the Snake is here - and millions across Asia and the world are welcoming it, with family, friends, prayers and plenty of food The Lunar New Year, which coincides with the first new Lunar New Year Celebrate the Lunar New Year of the Dragon with a collection of gifts for women and men . Focusing on British wardrobe archetypes, the collection features houndstooth check and a seasonal rose print in vibrant red. Lunar New Year Celebrate the Lunar New Year of the Dragon with a collection of gifts for women and men . Focusing on British wardrobe archetypes, the collection features houndstooth check and a seasonal rose print in vibrant red. Lunar New Year Celebrate the Lunar New Year of the Dragon with a collection of gifts for women and men . Focusing on British wardrobe archetypes, the collection features houndstooth check and a seasonal rose print in vibrant red. Women's Lunar New Year Collection Celebrate the Year of the Snake with our capsule collection for women. Grounded in red – a symbol of luck and prosperity – the collection features a wide array of wardrobing styles including outerwear, a trench dress, knitwear and jersey separates. Burberry is using its existing partnership with Chinese chat app WeChat to push its luxury gifts for the Chinese New Year. Burberry celebrates Chinese New Year Men's Lunar New Year Collection Celebrate the Year of the Snake with our capsule collection for men. Grounded in red – a symbol of luck and prosperity – the collection features a wide array of wardrobing styles including outerwear, knitwear and jersey separates. Lunar New Year Celebrate the Lunar New Year of the Dragon with a collection of gifts for women and men . Focusing on British wardrobe archetypes, the collection features houndstooth check and a seasonal rose print in vibrant red. Lunar New Year Celebrate the Lunar New Year of the Dragon with a collection of gifts for women and men . Focusing on British wardrobe archetypes, the collection features houndstooth check and a seasonal rose print in vibrant red. Chinese New Year Gifts for Good Fortune and Prosperity. Wishing someone a prosperous year ahead is a common theme during Lunar New Year. These Chinese New Year gift ideas help convey that sentiment and offer blessings for abundance and success. "Wealth and Abundance" Personalized Tray. Looking for unique Chinese New Year gifts that symbolize Burberry has announced plans to celebrate the Lunar New Year holiday season with a dedicated experience on Chinese social messaging platform WeChat and a gifting assortment for men and women. The Burberry WeChat account has launched 'A Lunar New Year Gift', a dedicated interactive messaging service for its followers. The experience invites users to use
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Photos from events, contest for the best costume, videos from master classes.
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