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Ushering in the 2025 Year of the Snake with style — and substance — luxury brands have been releasing Chinese New Year capsule collections and campaigns as early as December, jostling for Chinese New Year How brands are reinventing CNY Global brands navigate tradition and innovation for Year of the Snake, creating campaigns that honor Chinese heritage while pushing creative boundaries. To mark the arrival of the Snake Lunar New Year, luxury brands blend diverse cultural elements into their designs and events, creating a unique blend of tradition and contemporary style. Bottega Veneta In celebration of the 2025 Chinese New Year, Bottega Veneta filmed a festive short video in Liuyang, Hunan Province—the birthplace of fireworks. Led by Chinese actor Zhang Youhao, the campaign tells the story of new beginnings, as the characters leave behind the past and look toward a hopeful future on the eve of the Lunar New Year, navigating the streets to catch the rising sun — a symbol of renewal that comes with the new year. Other brands such as Bottega Veneta, Loewe, and Gucci In 2025, the Lunar New Year, which begins on Jan. 29 and concludes on Feb. 8, ushers in the Year of the Snake, according to the Chinese zodiac.Symbolizing wisdom, transformation and intuition, the Look to the festive campaigns that have been unveiled by fashion brands to celebrate the Year of The Snake. Featuring bold styles in red and sophisticated takes on the zodiac sign of 2025, these campaigns offer plenty of style inspiration for the new year. Ahead, take a look through of some of the best Chinese New Year 2025 campaigns. The brand has chosen Lunar New Year, a time when people around the world gather to share traditional dishes the world over, to launch its latest campaign. In doing so, and with its renewed brand communications platform, Lee Kum Kee not only promotes its sauces but also Asian culture and values, encouraging people to make connections during this For the Italian luxury fashion house Gucci, the serpent is one of its most frequently used motifs. Sabato De Sarno, Gucci's Creative Director, presented a story of two families connecting in the brand's Lunar New Year 2025 campaign video. The Gucci Blondie bag, offered in red, is a perfect choice for Lunar New Year celebrations. To celebrate the Chinese Lunar New Year, lululemon collaborated with a diverse group of figures, including singer Li Yuchun, table tennis player Ni Xialian, and young actor Wu Hankun, to create a New Year-themed short film titled "Back to Spring." The 2025 limited-edition collection was also launched. The Year of the Wood Snake 2025, like any Lunar New Year, brings a busy calendar of events so it’s no surprise that luxury brands chose this time to launch capsule collections of party-ready Lancôme’s iconic rose takes centre stage in the brand’s new Chinese New Year 2025 collection. The Paris Rose is an exquisite impressionistic artwork symbolising renewal, vitality and endless possibilities, created in collaboration with artist Cai Guo-Qiang and developed with cAI, an AI model developed by Cai and his studio. Here Are the Best Red Packets for Chinese New Year 2025: Ring in the Year of the Snake with lucky envelopes from Loewe, Louis Vuitton, Dior, Audemars Piguet and more. A tribute to Monsieur Christian Dior’s passion for Japan — a few steps from the Toji Temple, Maria Grazia Chiuri will present her Fall 2025 women’s fashion collection on 15 April 2025. From luxurious fabrics to creative designs, all of our homegrown labels have crafted some of the best Chinese New Year 2025 fashion collections for you to wear. If you’re overwhelmed with choices, then take a look at our curated guide of pieces to wear this festive season. Harry Winston continues its tradition of celebrating the Chinese New Year with two stunning timepieces, each adorned with intricate snake motifs in honor of 2025, the Year of the Snake. The white gold version features a striking dark blue mother-of-pearl dial, complemented by a lacquered red snake, emerald marquise-cut stones. The Luxe Evolution of Chinese New Year. The transformation of Chinese New Year celebrations mirrors Malaysia’s own evolution. What was once a purely domestic affair has become an increasingly sophisticated social season, with luxury brands like Hennessy leading the charge. This year’s collaboration with fashion designer Shuting Qiu for The Snake also symbolizes refinement and charisma, making it a perfect emblem for luxury brands and high jewelry, which emphasize timeless elegance and sophistication. Chinese New Year: Key Marketing Strategies for 2025 Launch Exclusive Snake-Inspired Collections. Brands can leverage the Year of the Snake by introducing limited-edition products Jaeger-LeCoultre Reverso Tribute Enamel ‘Snake’ In honour of the Chinese New Year, Jaeger-LeCoultre is releasing the Reverso Tribute Enamel ‘Snake’ watch. Made to order and only in limited numbers, this is the third watch in a series of watches paying tribute to the Chinese Zodiac — the brand’s previous iterations were tiger and dragon. File photo shows traditional Lion Dance. This year's Chinese New Year falls on January 29, 2025. Chinese New Year 2025 brings exciting gift-giving opportunities. This comprehensive guide presents 50 thoughtful and culturally significant gift ideas to celebrate the Year of the Snake, ranging from traditional red envelopes to modern luxury items. Traditional Chinese New Year Gifts
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Photos from events, contest for the best costume, videos from master classes.
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