This professional campaign titled 'Brand-new Chinese New Year campaign 2025' was published in Italy in January, 2025. It was created for the brand: Gucci, by ad agency: Gucci Creative Team. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 3 days ago. This collection introduces new motifs inspired by the snake's sinuous form, elegantly incorporated into iconic Gucci designs such as the GG monogram, Horsebit loafers, and the Jackie bag. This simple yet poignant campaign effectively resonates with the Chinese market while conveying the deeper meaning and significance of the Lunar New Year holiday. Ni Ni shared, “The Year of Snake is just approaching, and the serpent is a deep-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, which combines the elegant shape of serpent with agility. The story of reunion in the campaign which I am featured in another time conversation evokes warm and memorable festive wishes.” The Year of the Snake is approaching, and the House of Dior is ready to celebrate the Chinese New Year with a capsule collection inspired by the stars. 01.02.2025 by Simone Vertua & Hanan Haddad Fashion The campaign was conceived by Gucci’s creative director Sabato De Sarno, and captures a moment of great significance shared by two families. “The Year of Snake is just approaching, and the serpent is a deep-rooted motif of Gucci’s. The product selection for Chinese New Year 2025 is adorable, combining the elegant shape of a snake with Lunar New Year is fast approaching, landing on January 29 and as a result, fashion brands are beginning to kick off this year’s celebrations — beginning with Gucci. Launching its “Year of the Snake” campaign, the House has tapped global brand ambassadors Ni Ni and Xiao Zhan to pay tribute to tradition. Echoing the “symbolic renewal Pin Gucci brand ambassador Xiao Zhan takes the spotlight for the 2025 Lunar New Year campaign. Photo: Gucci. Xiao Zhan highlights the essence of the collaboration: “Gucci 2025 Lunar New Year selection incorporates exquisite craftsmanship and creative details. In the unique aesthetics, it shows festive spirits in a modern way. As global brand Eyewear takes the spotlight in Gucci’s 2025 Lunar New Year campaign. Photo: Gucci. The Gucci Rosso Ancora hues paired with soft pinks or blues elevate the festive spirit. The campaign captures Ni Ni lounging about in tailored red ensembles, sparkly tops, and modern accessories. Gucci celebrates the Year of the Snake with its 2025 Lunar New Created by the luxury brand’s in-house team, the spot puts connection at the forefront to celebrate the Year of the Snake. Ni Ni and Xiao Zhan star in Gucci’s Lunar New Year film that puts The Year of the Snake has already been a busy one, and so we’re catching up on some important fashion news. For example, to celebrate the Lunar New Year 2025, Gucci has launched a campaign starring Ni Ni and Xiao Zhan. Celebrating the Year of the Snake means celebrating transformation, and renewal whilst maintaining timeless allure. Disney’s famous cartoon-style fantasy world of theme park rides sets the scene for the Lunar New Year of the Mouse campaign. Walt Disney’s Mickey Mouse leads the way inside Disneyland for the new campaign shot by photographer and director Harmony Korine starring Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette. Gucci Gucci Chinese New Year 2023 Campaign Source: gucci.com Published: January 2023. View: View: All people in this campaign: Max Siedentopf - Photographer Discover Gucci's Chinese New Year Collection, explore our range of gifts to celebrate the year of the snake. AD CAMPAIGN. Printed cotton ripstop shorts. $ 1,350 The Italian fashion house launches a new advertising campaign to highlight its festive clothing and accessories collection. Gucci creative director Alessandro Michele collaborates with photographer Angelo Pennetta on the advertisement. Pin Kuya Okai stars in the Gucci Tiger Chinese New Year campaign. Gucci Chinese New Year Campaign Starring brand ambassadors Ni Ni and Xiao Zhan, Gucci’s Lunar New Year campaign pays tribute to family, tradition and the symbolic renewal of the Year of the Snake. The luxury brand’s festive collection captures the snake’s fluid movements in bold colour combinations to complement the rich hue of Gucci Rosso Ancora. Discover Gucci's collection of gifts for women to celebrate Chinese New Year, including handbags, wallets and rings. Enjoy free shipping & gift wrapping. Gucci ushers in the Lunar New Year 2025 with an elegant campaign that celebrates connection and transformation, themes central to the holiday. Guided by Creative Director Sabato De Sarno and Art Director Riccardo Zanola, the campaign brings a heartfelt narrative to life. Gucci Chinese New Year 2023. Image: Gucci. For the holiday, Gucci unveiled a campaign and collection that both celebrates the new year and the arrival of spring, through a capsule that fully incorporates the rabbit. To celebrate the upcoming Chinese New Year, commencing on February 12th and which heralds the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon – the cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his Heading for a day at Disneyland with the True Original Mickey Mouse, for the #Gucci Chinese New Year campaign, directed by Harmony Korine and starring Gucci
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