Johnnie Walker has unveiled a striking new Lunar New Year Limited Edition design for Johnnie Walker Blue Label whisky, created by Asian-American artist James Jean.Adept at working across multiple genres, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and classical portraiture. Embark on an unparalleled journey to celebrate the Lunar New Year with the exceptional Johnnie Walker Blue Label Year of the Snake 2025 Limited Edition, masterfully crafted by renowned artist James Jean. Celebrate Lunar New Year 2025 with a limited edition Year of the Snake bottle of Johnnie Walker Blue Label scotch whisky, designed by Asian-American artist and cultural pioneer James Jean. Ring in the Year of the Snake with Johnnie Walker’s exclusive Lunar New Year whiskies. Featuring James Jean’s artistic designs and rare blends, these limited-edition Blue Label and XR 21 bottles embody renewal, prosperity, and modern sophistication Following its long-standing tradition, Johnnie Walker has unveiled a vibrant new Limited Release of Blue Label, honouring the Year of the Snake. The new 2025 design by Jean, based on the qualities of the Chinese zodiac animal, centres on three snakes that represent wisdom, intelligence and intuition, and symbolize renewal and transformation. Housed in a stunning bottle designed in collaboration with influential visual artist, James Jean, this special edition Johnnie Walker Blue Label provides a vibrant, yet smooth drinking experience mirroring the irridescence of the planet's most gorgeous reptiles. Released in celebration of the Chinese year of the Tiger, this limited-edition bottle of Johnnie Walker Blue Label is inspired by the Chinese New Year celebrations of 2022. 750ml 46% Buy Now “With Johnnie Walker Blue Label Lunar New Year Limited Edition Design, we wanted to create a dragon that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.” Johnnie Walker Blue Label is a blend of whiskies, some of which are sourced from ‘ghost’ distilleries. The new label was designed by Chinese artist Jiang, with 2022 welcoming the Year of the “With Johnnie Walker Blue Label Lunar New Year Limited Edition Design, we wanted to create a dragon that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.” Celebrate in style this Lunar New Year with Johnnie Walker Blue Label Year of the Rabbit limited edition design. Featuring a striking modern interpretation of 2023's Zodiac animal and bounding amongst mountainous peaks, the sprightly rabbit symbolizes longevity in traditional Asian culture. Product Highlights. Scotland - 46% - Johnnie Walker Blue Label Lunar New Year Limited Edition Scotch celebrates the Year of the Rabbit in collaboration with Chinese fashion designer Angel Chen. 2025, the Year of the Snake. To celebrate this revolution of the Chinese Zodiac, Johnnie Walker have added another limited-edition expression to their Lunar New Year collection. Wrought by Johnnie Walker Master Blender Emma Walker and her team, this glam dram is a blend of some of the rarest, whiskies including irreplaceable casks from closed distilleries, which have been kept in the Johnnie James sought inspiration for his designs from the layers of incredible flavour that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries. JOHNNIE WALKER BLUE LABEL LUNAR NEW YEAR LIMITED EDITION DESIGN. James, sought inspiration for his designs from the layers of incredible flavor that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks Johnnie Walker will celebrate the Lunar New Year in 2022 with a limited edition design of its Blue Label, created by Chinese artist Shan Jiang celebrating the Year of the Tiger.
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