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The Golden State Warriors have announced a series of Lunar New Year activations celebrating the Year of the Snake throughout the months of January and February. As the league prepares to observe the Year of the Rooster, it offers an opportunity to survey the current state of the NBA in China. Basketball was quietly introduced to China in the 1890s by The 14th NBA Chinese New Year celebration tips off today and runs through Feb 12. The celebration will feature more than 100 live game broadcasts, a new television spot, original social and digital content and a series of community and fan engagement activities featuring NBA Legend Shawn Marion. NBA Dancers in traditional Chinese costumes perform prior to tip-off of the Chinese New Year celebration game at Barclays Center in New York, the United States, on Jan. 27, 2025. [Photo/Xinhua Tiny all-stars celebrate the year of the rooster while shooting hoops on a coffee table This year, Chinese New Year begins on January 28, and the NBA wants in. As part of a global marketing campaign, "This is Why We Play," the league worked with The Marketing Arm for a new spot that commemorates the Year of the Rooster. He will then travel to Shanghai to visit the children at the NBA Yao Basketball Club, conduct a basketball clinic for a group of Special Olympics athletes and share in the joy of the holiday by giving out special NBA Chinese New Year gifts. As part of the NBA Chinese New Year Celebration, the NBA will donate more than 1,600 Spalding basketballs Chinese New Year Uniforms: The Warriors, Rockets and Wizards will wear specially designed Chinese New Year uniforms. For the first time in NBA history, two opposing teams will wear Chinese character jerseys when the Wizards host the Warriors on Wednesday, Feb. 3 at 8 p.m. ET and when the Warriors host the Rockets on Tuesday, Feb. 9 at 10:30 p.m. ET. The Brooklyn Nets held a celebration of two cultures at their Lunar New Year game this week, although whether using the traditional Chinese suona to play the US national anthem was a wise choice NEW YORK, Jan. 28 (Xinhua) -- Brooklyn Nets, the basketball team based in the New York City borough of Brooklyn, presented its yearly Chinese New Year celebration game Monday night playing against the Sacramento Kings. The image of the snake was highlighted during the game as the year 2025 is the Year of the Snake, according to the Chinese zodiac. The Brooklyn Nets will commemorate the Chinese New Year on Tuesday, Feb. 13 when the team hosts the Boston Celtics at Barclays Center, with the celebration presented by 華人青年 (WAH YAN CHING During last year's Chinese New Year celebration, the number of unique television viewers reached a record 295 million, an 8 percent increase for CCTV's live broadcast from the year before The NBA's sixth annual Chinese New Year celebration shows how successful the league has been in developing roots in one of its biggest global markets. The Cavs will host its second annual Chinese New Year Celebration presented by LingLong Tire on Friday, January 27th at the Cavs vs. Brooklyn Nets game at Quicken Loans Arena at 7:30 p.m. Another element of the NBA’s Chinese New Year activation is the broadcasting of 51 live NBA games on local media outlets in China throughout early February, including the last three home games basketball Chinese New Year Gear is at the official online store of the NBA. Get all the top NBA fan gear for men, women, and kids at store.nba.com. The wealth aspect of the Rooster in 2025 is relatively stable, and they can reap an ideal life. Especially for the Rooster whose economic conditions are not good this year, they can find suitable money-making projects, get a certain amount of money, and live the life they want. The legal holiday is seven days long, from the Lunar New Year's Eve to the sixth day of the first lunar month. Some companies and public institutions enjoy a longer holiday up to 10 days or more, because in common knowledge among Chinese people, the festival lasts longer, from the Lunar New Year's Eve to the 15th day of the first lunar month (Lantern Festival). During last year's Chinese New Year celebration, the number of unique television viewers reached a record 295 million, an 8 percent increase for CCTV's live broadcast from the year before, according to NBA China. A record 632 million video streams were generated on Tencent, an increase of 90 percent from 2015. Chinese New Year is an important date in the lunar calendar and is heavily linked to the Chinese zodiac. This year marks the year of the Wood Snake. The Snake is the sixth animal in the 12-year This year they’ve added Anthony Davis of the New Orleans Pelicans. The four ads are basically start the same, but we’re told will feature four different endings. They will be released through February 11. RELATED: Jeremy Lin, Curry, Hardin mark Year of the Monkey; Golden State Warriors curry their Asian fans
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Photos from events, contest for the best costume, videos from master classes.
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