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4. Curate chinese new year-themed products. Enhance your product offerings by introducing limited-edition items or packaging that align with the Chinese New Year theme. Consider products that symbolize good luck, such as those featuring the lucky color red, traditional Chinese symbols, or zodiac-themed merchandise. In 2023, the tourism industry generated nearly 376 billion yuan during the Chinese New Year travel season in China – a significant increase on the previous 3 years, but still not back to pre-pandemic levels (Statistica, 2023). While Chinese New Year is deeply rooted in Chinese culture, it is celebrated worldwide. All around the world, people are preparing for the Chinese New Year, popularly known as Lunar New Year or Spring Festival. The occasion is celebrated in many countries including China, South Korea, Vietnam, Singapore, and of course, Australia (among many others) mainly because of the large Chinese communities in these locations. Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts! 1. Customise your Ang Pow packets. As ang pows (red packets) are commonly passed around during Chinese New Year, printing out ang pows with your branding is a good way to get brand awareness! The holiday season continues into 2024 with Lunar New Year and Chinese New Year. These events are on the retail holiday calendar in January and February, and in 2024, celebrations start on Saturday, February 10. Lunar New Year, an annual two-week festival that marks the end of winter and the start of spring, is celebrated in multiple Asian Alipay+ partners with global merchants to launch exclusive Chinese New Year campaigns to excite travellers the largest retail chain in the Philippines and cornerstone of Filipino lifestyle Flexible Payment Options – Accepting AliPay and WeChat Pay simplifies transactions for Chinese shoppers. Lunar New Year tea at Holt Renfrew, 50 Bloor St. W. in Toronto. Photo: Craig Patterson Lunar New Year window display at Holt Renfrew, 50 Bloor St. W. in Toronto. Photo: Craig Patterson The Future of Lunar New Year in Canadian Retail The leading travel retailer is collaborating with its six duty-free stores to offer a dynamic line-up of Chinese New Year-themed activities, exclusive promotions and cultural tourism experiences, combining tradition with modern retail. 1. What is the Chinese New Year or Spring Festival? 2. 22 Chinese New Year marketing campaign ideas 3. Tips for respectful Chinese New Year marketing campaigns 4. Top Chinese New Year marketing examples from real brands 5. Festivals and events always skyrocket the sales of retail brands. Chinese New Year too is a huge opportunity for retailers to sell their goods and services using powerful marketing strategies. Let’s take a look at how some of the popular brands are welcoming new year and syncing it with innovative strategies across the retail landscape. Chinese New Year, also known as Lunar New Year, is a two-week festival that marks the first day of a new year on a lunar calendar. This period closes with the Lantern Festival, which always falls on the fifteenth day of the first lunar month. JD.com is delighted to announce the launch of its 2024 Chinese New Year (CNY) Grand Promotion. Starting at 8 pm on January 17 and continuing until February 17, this year’s celebration marks the twelfth consecutive year that the company will provide continuous doorstep delivery service throughout the holiday across China. The Grand Promotion will feature several exciting events, including the 1. What is the Chinese New Year or Spring Festival? 2. 22 Chinese New Year marketing campaign ideas 3. Tips for respectful Chinese New Year marketing campaigns 4. Top Chinese New Year marketing examples from real brands 5. CHINESE NEW YEAR 2023 REWARDS REDEMPTION FOR S$3,800 AND S$16,800 SPEND TIER Terms and Conditions MBS Retail Management Company Pte Ltd (the “Organiser” or “MBSRM”) is the organiser of this promotion, as described below (“Promotion”). 1) Terms The terms and conditions herein, together with any amendments as may be made from time to Chinese New Year is just around the corner! That means it’s time to get your marketing campaigns ready to run. Not sure what to do this year? Here are 9 creative Chinese New Year promotion ideas that’ll help you stand out from the sea of discounts! Customise your Ang Pow packets Run a contest or Chinese New Year 2025 "Lo Hei" Check out the packages and email banquetsales@orchidclub.com, WhatsApp 8139 7663 or call 6750 2166 to enquire now! by Tong Shen. During this year’s JD Chinese New Year Grand Promotion, total 34 days from December 26 to January 28, consumers are displaying strong preferences for gifts that demonstrate care for their loved ones and more, all while prioritizing a more “practical” approach to shopping, according to a report based on sales figures and relevant surveys conducted during the first two weeks Our Lunar New Year set menus are available from 6 January to 12 February 2025, starting from $148 ++ per person (minimum 2 persons to dine). Click here to view menus. Enjoy a complimentary box of Bak Kwa (16 mini packs of either black pepper or original flavour, worth $48.80) with a minimum spend of $1,000 on Chinese New Year Set Menu. The above promotions are bound by relevant terms and conditions. For details, please contact the staff of Public Bank (Hong Kong) Limited (the “Bank”). The Bank reserves the right to modify, suspend or terminate the Promotion and to amend the terms and conditions and change the supplier of the Coffee Coupon at any time without prior notice. The holiday season continues into 2024 with Lunar New Year and Chinese New Year. These events are on the retail holiday calendar in January and February, and in 2024, celebrations start on Saturday, February 10. Lunar New Year, an annual two-week festival that marks the end of winter and the start of spring, is celebrated in multiple Asian
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Photos from events, contest for the best costume, videos from master classes.
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